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Hi! I'm Alastair

Author, Podcaster, Business Coach

I help independent consultants and experts to earn more by rapidly building authority and visibility so that you can command premium fees, work less hours, and never have to suffer a bad-fit client again!

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Featured Post

👑 AI vs. IP? A legal perspective on AI and content creation

AI has a copyright problem (or copyright has an AI problem)! Everyone seems to have a strong view on AI-generated and AI-assisted content. Some folks don't want to use AI tools for fear of losing ownership of their IP - a real concern - and there's a lot of misinformation about the legal situation. Rather than add to the uninformed speculation I figured the best thing to do is talk with an actual lawyer about this! And who better than Erin Austin, Esq, a lawyer who specializes in IP...

15 days ago • 1 min read

Chris Do is the epitome of a thought leader. I've been following his work for years as he's grown The Futur from a mere 200,000 followers on YouTube all the way to 2.4 million and growing. I had the pleasure of interviewing him on The Recognized Authority several years ago, and I knew that he'd be a great guest for The AI-Powered Thought Leader because he's considered and thoughtful. Chris and I discussed the overlap between AI and authentic thought leadership, and the challenges and...

16 days ago • 1 min read

I may have a Guinness World Record. I don’t know if they have “Longest Time to Start a Podcast” record, but if they do I have that locked in. I first started planning a podcast in July 2014, and it pains me to say that it took nearly 7 years before I actually launched The Recognized Authority in April of 2021. There were good reasons for delay… but probably not on the order of 7 years! When I think how much further I’d be now if I had started 3 or 4 years earlier, I regret that the delay was...

4 months ago • 1 min read

Yesterday I wrote about the fact that authority marketing is slow and why you should do it anyway. TL;DR: because just like going to the gym, you WILL see life-changing results if you can trust the process and stick with it for a significant period of time. And I know there are folks out there prepared to be patient and stay the course. I also know there are folks out there who would love to be patient and stay the course, but you have bills to pay. A mortgage, a family, life. I’d love to...

4 months ago • 1 min read

Yesterday I wrote about the three roadblocks in building authority. Let’s dig in a bit more into #1: getting results from authority takes time – measured in months, not years. First of all, let’s look at why is this a roadblock TO building authority, rather than a limitation OF building authority? The truth is it’s both. It is a limitation of authority marketing, i.e. inbound marketing, that it takes longer to spin up the flywheel than other methods of lead generation. Cold outreach is...

4 months ago • 2 min read

I’ve been writing about how to become recognized as an authority and thought leader. But let’s be realistic: it’s a big commitment of resources, particularly your time*. Is this commitment worthwhile? Let’s look at the business advantages of being recognized as an authority or thought leader: Enhanced Credibility: When you are recognized as an authority, your credibility grows significantly, simplifying your marketing and sales. Premium Pricing: When you are recognized as an authority you can...

5 months ago • 1 min read

Thank you. We don’t celebrate Thanksgiving here in Ireland, but one thing I do like about it is it’s nice to have an annual reminder to express gratitude. There’s a lot of promotional email in your inbox right now, and I’ll be honest, I gave very strong consideration to creating an offer just for this time. But it feels kind of disingenuous to me. Maybe that will change next year and I’ll be sending you some kind of deal. But for now, I just want to thank you for opening and reading this...

5 months ago • 1 min read

An authority platform is a trusted and respected source of information. It’s created when an expert is present in a space, publishing, educating, and being a source of knowledge. Marcus Sheridan answered customer questions on his website, massively growing his business to dominate his industry. David C. Baker, alongside his co-host, uses his podcast ‘The 2Bobs’ as a platform to showcase their expertise. Alan Weiss primarily builds his authority through books, starting with ‘Million Dollar...

5 months ago • 1 min read

I said yesterday that I would share my conclusions from the "Should You Use AI to Write for You?" debate with Joe. Here it is: This is a nuanced and complex topic. There are many different angles to consider. Ethics. IP ownership. Effort. Claiming others work. Learning. There's no simple, one-size-fits-all answer. Anyone who says it's simple is wrong. For me the key issue or question to answer is "what is the purpose of this writing?" Joe's argument was that saying you used AI to write a book...

5 months ago • 1 min read

Writing is one of the cornerstones of building authority. Putting your thoughts into words, and publishing is sharing your expertise, demonstrating your knowledge. It creates a body of work that builds trust with your audience and potential clients who encounter it. And, somewhat of a cliche to point this out, the word “author” is the base of “authority”. But I am also a huge fan of using all of the available tools and technology, and my take on avoiding AI in writing is that it is equivalent...

5 months ago • 1 min read
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